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MGR eCommerce Edge Weekly | February 11, 2020

MGR eCommerce Edge Weekly | February 11, 2020 Top News This Week   DTC Darling, Brandless, is Shutting Down: This is Why Strategy Matters In 2018, Brandless raised $240 Million in an attempt to create a minimalistic and affordable brand that sells everything from snacks to home Read More >>

All You Need to Know About YouTube Video Ads

It is no secret for online marketers that all major advertising platforms, from Facebook and Instagram to Google and YouTube, Amazon, etc. are constantly updating their ads formats, features, targeting and placement options and rates to engage the maximum number of visitors. In this article I will Read More >>

MGR eCommerce Edge Weekly | February 4, 2020

MGR eCommerce Edge Weekly | February 4, 2020 Top News This Week   Macro View: As We Enter the Next Decade, Where is Commerce Going? Change in commerce is nothing new, eCommerce just happens to be the fastest growing shift right now. But, despite its rapid growth, Read More >>

Is Growth at All Costs Investment Coming to an End?

If you follow our MGR Unplugged Podcast, you’ve probably heard us talk a few times about the current “growth at all costs” trend that seems to be the mantra for the majority of venture-backed startups. This approach has been primarily based on increasing a company value through Read More >>

Super Bowl LIV Ads Review – What Made Us Laugh, Sad, and Everything in Between – MGR Unplugged Podcast

Join Manuel and David as we go over this year’s Super Bowl ads.  The ones we loved, the ones that made us laugh, and the ones that simply, didn’t impress us at all. Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast For a quick list Read More >>

Super Bowl Ads Talk, Barstool Acquisition, is Goop Lab Secretly Brilliant? – MGR Unplugged Podcast

On the eve of this year’s Super Bowl, we talk about the big game ads, ads, and more ads.  But first: Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast  Barstool acquisition now completed.  Is the Ringer next? SuperBowl Ads Chat.  And the cost to Read More >>

MGR eCommerce Edge Weekly | January 28, 2020

MGR eCommerce Edge Weekly | January 28, 2020 Top News This Week   Trade Deals and Pandemics: Latest on How China Will Impact Your Business There are two major developments over the last two weeks in China, a new trade deal with the US, and the outbreak Read More >>

Google’s New Way to Shop, Netflix Keeps Growing, and Facebook Gets a Facelift – MGR Unplugged Podcast

In this episode of MGR Unplugged, Manuel and David cover some of this week’s tech and eCommerce related news, and we even disagree on a few of the topics. Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast   Google’s new commerce plays: according to a blog Read More >>

MGR eCommerce Edge Weekly | January 22, 2020

MGR eCommerce Edge Weekly | January 23, 2020 Top News This Week   How Facebook Plans to Compete with Shopify and Amazon The next frontier for consumer brands is Social Commerce, and Facebook wants a piece. Facebook would love nothing more than to further increase their position Read More >>

Understanding Amazon Attribution

With the new Amazon Attribution (Beta), sellers that are running campaigns outside of Amazon (Facebook, Instagram, Google Ads, etc.) can now track the performance of those campaigns in conjunction with their existing Amazon Advertising campaigns. Up until now, if you were running Facebook ads or Google ads Read More >>