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Tag Management Explained – Part 2

A couple of weeks ago, I wrote the first section of this article explaining the basics of Tag Management as it relates to what tags are and what information they collect.  This second article covers what happens behind the scenes each time we visit a website. How

MGR Consulting Group – March Project Showcase

Since it is the end of the month, let’s take a look at some of the projects that we have completed recently! AZ Governor’s Conference on Tourism – Website Design Click Here to View AZGCOT Website > The Arizona Governor’s Conference on Tourism (AZGCOT) is the premier educational

Dos and Don’ts of Programmatic Advertising

Two weeks ago, I wrote an article explaining “What is Programmatic Advertising” and since then, I’ve received a number of questions from some of our clients intrigued and wanting to learn more about this option. To get started, let’s remember that programmatic buying is the process of

Understanding Programmatic Advertising

Even though programmatic advertising has been around for a while, it seems like over the past few months it has taken a more prominent role when it comes to marketing your business or products online.  The problem is that “programmatic advertising” is also becoming a “buzz word” that

Seven Reasons to Add Snapchat to Your Advertising Budget Today

What is Snapchat? Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. The first launch of the iOS version of the app dates back to September 2011, when it was launched under the name Snapchat. Snapchat

7 Most Effective Marketing Tips to Build and Promote Your Brand

The goal of every company is to reach out to as many potential customers as possible;  this is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive the market can be,

Ten Marketing Tools That You Should Be Using Today

If you’re looking for effective and responsive marketing tools to boost your brand through several channels and make your products and services available to your customers on all devices, the following list of marketing elements is a great start.  All of them are currently being used by all

Google Announces New Updates to Display & Video Ad Group Targeting

If you manage AdWords campaigns for clients, you will certainly be busy right off the start of the new year! As anticipated, in just a few weeks, AdWords will no longer support flash ads. For our team at MGR, that’s not a big deal since we’ve been creating

MGR Consulting Group – 2016 Year In Review

It has become a tradition.  At the end of the year, we like to brag a little bit about our own accomplishments.  And since we are a creative bunch, we’ve created a new Infographic to illustrate the highlights of our work.  2016 has been another fantastic year

The Long Wait for the Superfast 5G Wireless Network

While it seems like Verizon will be the first to test the superfast 5G wireless technology, based on their indications, we will need to wait until around 2020 before it is publicly available. Hopefully, those projections will not be accurate and we will start seeing some type