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The New Advertising Landscape – Part 2

TO READ PART 1 OF THIS ARTICLE, CLICK HERE > A few days ago, I read somewhere (I wish I could cite the source) that nowadays, people’s attention span is down to an all time low.  How low?  About 8 seconds!  That compares to the attention span

The New Advertising Landscape – Part 1

 “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” Tom Goodwin   THE IRONY

Five Cinemagraph Uses for Your Digital Marketing

To borrow Wikipedia’s definition, “Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation.” Given our background in video production and our current array of

MGR Consulting Group – October Project Showcase

October has gone by really fast!! It feels like I just finished selecting a few project highlights for September, and here I am again deciding what to showcase for October.  So much to show and so little space… The Shores Resort & Spa Weddings Microsite – Click

Global Internet Statistics – 3rd Quarter 2017

Every now and then, it’s necessary to take a look at the most current Internet and browser use statistics to ensure that you’re up-to-date with the latest trends in design and programming.  At MGR we do that on a monthly basis as we strive to keep up

Instagram Best Practices to Boost Your Brand

Unless you’ve been hiding in a cave over the past ten years, I’m sure you have already established your presence on several social media channels to promote your content, gather new leads, and overall, increase your overall marketing efforts.  Hard to believe but Facebook first opened its

Facebook Attribution Explained

How Does Facebook Measure Ads Attribution? Just as most other online advertising platforms work, Facebook also credits (or attributes) actions to your ads if someone viewed or clicked your ad and then took an action within a specified time period. In Facebook’s ecosystem, there are a number

MGR Consulting Group – September Project Showcase

Welcome to the Fall Season!  Or as I call it here in Arizona, our “mild summer season.”  From now on, time goes by really fast!  Halloween decorations and store promotions are already in place, soon to be followed by Thanksgiving, Black Friday deals and the Holiday Season! 

MGR Consulting Group – August Project Showcase

As you read this, summer will be officially over, kids are back to school and our lives are back to “normal.”  For our MGR Design Team, it’s always a bit strange because during the summer we typically work on fall and winter campaigns, holiday offers and other

The Digital Marketing Landscape – 2017 Report

Sharpening your marketing tools should be an ongoing process and not the type of task that you simply look into once a year.  If something doesn’t work, or if a campaign is not generating the type of ROI that you had planned for, the sooner you look