Video Marketing Archive
The Rise of Ad Blockers by the Numbers
Adblocking has recently become one of the most hotly discussed topics in the digital media industry. Many publishers and advertisers are putting new practices in place to cope with it. While mobile platforms used to be exempt from this new trend, this is no longer the case.
Tag Management Explained – Part 2
A couple of weeks ago, I wrote the first section of this article explaining the basics of Tag Management as it relates to what tags are and what information they collect. This second article covers what happens behind the scenes each time we visit a website. How
MGR Consulting Group – March Project Showcase
Since it is the end of the month, let’s take a look at some of the projects that we have completed recently! AZ Governor’s Conference on Tourism – Website Design Click Here to View AZGCOT Website > The Arizona Governor’s Conference on Tourism (AZGCOT) is the premier educational
Dos and Don’ts of Programmatic Advertising
Two weeks ago, I wrote an article explaining “What is Programmatic Advertising” and since then, I’ve received a number of questions from some of our clients intrigued and wanting to learn more about this option. To get started, let’s remember that programmatic buying is the process of
Understanding Programmatic Advertising
Even though programmatic advertising has been around for a while, it seems like over the past few months it has taken a more prominent role when it comes to marketing your business or products online. The problem is that “programmatic advertising” is also becoming a “buzz word” that
Seven Reasons to Add Snapchat to Your Advertising Budget Today
What is Snapchat? Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. The first launch of the iOS version of the app dates back to September 2011, when it was launched under the name Snapchat. Snapchat
7 Most Effective Marketing Tips to Build and Promote Your Brand
The goal of every company is to reach out to as many potential customers as possible; this is for the simple fact that the more people learn about you, the more likely they are to do business with you, however, considering how competitive the market can be,
Ten Marketing Tools That You Should Be Using Today
If you’re looking for effective and responsive marketing tools to boost your brand through several channels and make your products and services available to your customers on all devices, the following list of marketing elements is a great start. All of them are currently being used by all
Google Announces New Updates to Display & Video Ad Group Targeting
If you manage AdWords campaigns for clients, you will certainly be busy right off the start of the new year! As anticipated, in just a few weeks, AdWords will no longer support flash ads. For our team at MGR, that’s not a big deal since we’ve been creating
MGR Consulting Group – 2016 Year In Review
It has become a tradition. At the end of the year, we like to brag a little bit about our own accomplishments. And since we are a creative bunch, we’ve created a new Infographic to illustrate the highlights of our work. 2016 has been another fantastic year