Video Marketing Archive
Sharpening your marketing tools should be an ongoing process and not the type of task that you simply look into once a year. If something doesn’t work, or if a campaign is not generating the type of ROI that you had planned for, the sooner you look
For marketers, “Christmas in July” means nothing more than a reminder to start planning about the Holiday Season right away if you want to stay ahead of the game. What used to be Thanksgiving, Black Friday and Christmas shopping, has now expanded into Small Business Saturday, Cyber
A few days ago, Adobe announced its plans to stop supporting Flash at the end of 2020. I used to love Flash back in the days and it was our preferred format for video streaming. Yet, as time went by and browsers, mobile devices and programming languages evolved, you
Well, while most of our friends were enjoying their favorite umbrella drink at the beach in July, all of us at MGR were working hard, because that is what we love! And it’s been a busy month indeed! Hard to select just 4 or 5 projects for
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Even this quote has multiple attributions, from Henry Ford to a small department store owner in Philadelphia named John Wannamaker. The truth is that the road from a first impression to
I can’t believe the first half of the year is almost over! Time flies when you’re having fun! Here’s a quick look at some of the projects that we have completed over the past few weeks. The Phoenician Resort Responsive Email Click Here to View Full Email > Understanding Women
Google Display Network (GDN) and DoubleClick Bid Manager (DBM) are both Google platforms used to run display campaigns. Discover the key differences between the two to help you identify the right one for you. Google offers two ways of running your display activity – through the Google Display
Just as we get ready for Memorial Day Weekend, let’s take a look at some of the projects that we have completed over the past few weeks. Starwood Resorts Hawaii Responsive Email Click Here to View Full Email > (You Don’t Want to Miss the Other 5 Reasons!) The Wigwam –
Last week I discussed about the importance of being very familiar with your Key Performance Indicators (KPI) throughout the different stages of your sales funnel. Today, I will expand even further by getting into one of the most coveted words in the world of marketing and digital
In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were