Social Media Archive
Social Technology: From Business to Human
It’s a reality that technology changes our perception of things and, more recently, the way that we communicate. I’m a Generation X and thanks to that I’ve had the opportunity to experience the technological evolution throughout these last 30 years. I was one of those who lived
The Many Hats of a Social Media Manager: 7 Steps to Improve Your Engagement.
It’s not about how many hats you wear but how you wear them. As a Social Media Manager for MGR Consulting Group, I’m constantly reading a variety of social media articles in search of inspiration, enlightenment and new experiences. I always seem to find something useful to apply
Money Can’t Buy You Friends, or Can It? The Art of AstroTurfing
They say that money can’t buy you friends but that doesn’t apply strictly when it comes to social platforms. It is true though that money might not buy you true-from-the-heart friends, but it might buy you others that could help boost your popularity. That is, if you are really interested in becoming popular.
Five Marketing Tools That Will Help You Build Your Brand
Here are five easy-to-create and affordable online marketing tools that will help you promote your brand and acquire additional loyal customers without relying on third-party controlled marketing channels such as SEO or Social Media. You can also watch the video at the bottom of this article. Responsive
How Facebook is Making Its Ads More Effective
Whether you’re a casual Facebook user or a Facebook Marketer promoting pages and offers for your clients, I’m sure you’ve heard how many experts have questioned the effectiveness of Facebook ads time and time again. Just a few months ago, this particular issue was making headlines when
2014 Guide to Facebook Images Sizes for Your News Feed
Since Facebook launched their updated Newsfeed Design in March, the implementation is just progressing and more and more users are now familiar with it. Not so much Social Media marketers and Page Admins that are still trying to catch up and update their image formats too so
Facebook News Feed – Where Are All the People that Liked my Page?
Some of you that follow closely the traffic generated by your Facebook pages may have noticed a considerable decrease in your post views and interaction over the past few months. It was actually last year (2013) in December, that Facebook released a major algorithm change to its
How to Calculate Your Return on Investment (ROI)
Marketing managers like to joke around saying that only half of their marketing is really effective, they just never know which half… Well, that might be true, but one figure that we can absolutely quantify is our Return On Investment or ROI for a particular marketing campaign.
Pathways to College – A Website Story
Most of you know that MGR Consulting Group is a relatively small Phoenix, AZ based Internet Marketing Agency. However, the projects that we complete for our clients are usually large in scale, varied in content and extremely successful in the results that they generate. A couple of
Spring Cleaning Your Marketing for Performance
Spring is just around the corner! Yes, hard to believe, especially with the type of wintery weather that some people still have in some areas of the country. Spring Training, Spring Break, Spring this and Spring that… they all sound great! Spring Cleaning… well, not so much.