Social Media Archive
In the online marketplace, empires get toppled overnight and nobodies become global celebrities in the blink of an eye. Rules shift and market trends can take a crazy turn without any prior warning. And why not? The Web is hands down the most dynamic platform humans use
Online marketing is a constantly changing and evolving field. As such, businesses and their marketers should be constantly attuned to these changes, in order to fine-tune and maximize their campaigns. Sticking to old tactics and tools which may have worked in the past may only lead to
If you follow this blog on a regular basis, or if you are an MGR Consulting Group client, you know that we are great advocates of Email Marketing. Despite all the new “marketing channels” such as Facebook, Twitter, Pinterest, Google+, video marketing, and so many others that
Organic or natural SEO is a terminology that describes the processes of obtaining a natural placement or position on organic search engine results pages. Its techniques include the use of keywords or anchor texts, analysis of keywords, link building, back-linking, writing relevant, evergreen content to generate interest,
You’ve decided to take advantage of the popular video sharing site YouTube in aid of your marketing efforts. Now, you just need to know if your efforts are actually working. Enter YouTube Analytics. Not only will it allow you to find out who’s watching your videos, but
Before you can even talk about the advantages of responsive design, search engine optimization and social media marketing, you need to have a website built for your business. In building a solid online presence for your company, you need to have a website which will serve as
As a business owner or marketer, you need to know where your customers, both actual and prospective, spend their time online. This is standard marketing practice. In the past, marketers used market research results to figure out where to spend their advertising budget when it comes to
Last week I wrote about how to increase your authoritative ranking by publishing your own book on kindle. This week I want to focus on another great tool to become an authority in your field. Podcasting. Do you know what a podcast is? It’s an audio file
Once upon a time, getting published meant printing out an excerpt from your manuscript and sending this out along with a compelling query letter and a SASE (self-addressed, stamped envelope) if you want to get a reply and your sample manuscript back. It used to mean the
If you’re a content creator, maybe a frequent blog author, website content writer or a copywriter, sooner or later, you’ll realize that you would like to compile all of your written content into a single digital document that will be easy to access and distribute. The common