SEO & SEM Updates Archive
Is Guest Posting for SEO Dead?
Google’s head of webspam, Matt Cutts, has put out a new “Webmaster Help” video advising webmasters and web content writers against the common practice of submitting articles to online article directories. Google has documented several times that it doesn’t really support these types of websites. To clarify
Six Internet Marketing Trends to Follow in 2014
If you ‘re following the Consumer Electronics Show (CES) in Las Vegas this year, you’re probably aware of how much relevance Internet and Mobile Marketing has achieved at the show. Mobile gadgets and gizmos are all over the place. If you watched Marissa Mayer’s speech, (highly recommended)
Google Authorship Set-Up: Your Step-by-Step Guide
If you’re an active Internet Marketing person, or simply like to browse around Google’s search pages, you may have noticed that Google has been increasingly active lately in developing new algorithms and code to “personalize” search engine results. One of the most visible features is the so
Google’s New Ad Rank Algorithm and How it Will Affect Your Small Business
Last month, Google announced the release of a major change to its AdWords Ad Rank algorithm. This is Google’s proprietary algorithm that determines the order/placement of the paid search ads on each Search Engine Results Page (SERP) as well as how much advertisers pay in the ad
Understanding eCommerce Online Payments
As a provider of eCommerce solutions for our customers, we find ourselves many times explaining to our clients what they need to do to setup their online merchant accounts to be able to process credit card transactions online. There’s actually quite a bit of confusion out there with
How Will Google’s Hummingbird Algorithm Impact Your Website?
As some of you may know, Google quietly released a new algorithm update just a few weeks ago. The release was in fact quite swift and quiet, yet most search engine experts seem to agree that “Hummingbird” as the new release has been called, is the biggest
Google Announces New Google Display Planner
This post is a few days late now but earlier this month, Google made it official that it will be migrating three of the existing AdWords tools into the new version of the Google Display Planner. The tools that will be migrating are the Contextual Targeting Tool,
The Truth About 2013 Search Engine Ranking Factors
It’s no longer breaking news whenever Google or other search engines update their algorithms. What may be working well today in ranking one’s website in the much coveted top spots in search engines’ results pages may no longer be as effective or even cause your website to
What is Retargeting and How it Works
Over the past few months, we’ve set up a few Retargeting campaigns for some of our clients, however, we’ve noticed that there’s some confusion as to what Retargeting is, how it works, and why is it different from other display ads media buys. Hopefully, this article will
Is Your Marketing Diversified? – Effective Multichannel Marketing
Anyone who has started a business knows that the key to making sales is marketing. You have to go out and find your customers, rather than just hoping they will find you. In this ever-advancing age of technology, and with today’s Internet users spending more than thirty-two