SEO & SEM Updates Archive
What You Need to Know About Google’s Quality Score and Ad Rank
The topic of Google’s Ad Rank factors and specifically, how the Quality Score impacts the success of your Google AdWords campaign has been puzzling search engine marketers for quite some time now. Since Google updated the Ad Rank Algorithm at the end of 2013, there’s been quite
Google SEO Myths Revealed – Separating Facts from Fiction
In a recent “Webmaster Help” video, Google’s Matt Cutts talks about some of the SEO myths that are frequently seen circulating on the Internet. Of course, given the fact that the answers come from Google’s head of WebSpam team, you can take the information with a grain
Google Releases a New Keyword Guide for Search Engine Marketers
Google has made public a new “Keywords to the Wise” document for AdWords advertisers. This updated guide to best Keywords practices includes practical tips and examples of how to optimize your AdWords campaigns. You can also skip this section and watch the video below. Matt Lawson, Director
Google Releases First Quarter 2014 Earnings Report
Google has released its earnings report for the first quarter of 2014. Revenue was up 19% from the same period last year, but it looks like it missed Wall Street analysts estimates and the stock is lower after the announcement. Revenues from Google’s sites (Google.com, YouTube.com, etc.)
How to Calculate Your Return on Investment (ROI)
Marketing managers like to joke around saying that only half of their marketing is really effective, they just never know which half… Well, that might be true, but one figure that we can absolutely quantify is our Return On Investment or ROI for a particular marketing campaign.
SEO vs PPC – Which Option is Better?
One of the aspects of my life that I really enjoy is that I get to meet with a wide variety of business owners and marketing directors from all types of companies and industries. Although the subject of the meetings is frequently similar – discussions to maximize
How to Add Google Remarketing Code to Your Website
Here’s a quick tip for those of you that manage Google AdWords campaigns for your clients or for your own websites. Google’s AdWords console is an ever changing environment these days. It seems like each week, there’s something new, re-arranged, or moved to a different section. At
Conversion Rate Optimization – Separating Facts from Fiction
The following is an article originally written by Larry Kim, CEO of WordStream, a company that develops Search Marketing Software for PPC advertisers. MGR utilizes WordStream tools synced-up with Google AdWords on a regular basis to optimize our clients PPC campaigns. This article really mirrors our philosophy about Conversion Rate
Spring Cleaning Your Marketing for Performance
Spring is just around the corner! Yes, hard to believe, especially with the type of wintery weather that some people still have in some areas of the country. Spring Training, Spring Break, Spring this and Spring that… they all sound great! Spring Cleaning… well, not so much.
Google Plus – Who Is It Good For Besides Google?
It’s been less than three years since Google launched Google+ and the jury is still out as to who actually uses it and for what reason. Just last week, the New York Times published and interesting article highlighting how companies like Starbucks and publications like The Economist