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MGR – Amazon Weekly News – November 26, 2019

MGR Amazon Weekly Update | November 26, 2019 Top News This Week Amazon Sellers Can Now Request a Review Manually From Customers Amazon rolled out this new feature relatively quietly, never making an official announcement. Our team noticed it when managing customer accounts and saw that many

How to Get the Most Out of Your Facebook Ads Campaign – Part 2

How the Facebook Ads Delivery System Works As many of you in the digital marketing world already know, the Facebook ads delivery system uses machine learning to optimize for your results.  Basically, each time a campaign ad is served or displayed, the delivery system learns more about

MGR – Amazon Weekly News – November 19, 2019

MGR Amazon Weekly Update | November 19, 2019 Top News This Week Harvard Conducted a Thorough Study of Why Some Listings Sell Better Than Others, Here’s What They Found The whole report is worth a read, but here’s our quick summary and thoughts. They found that the

How to Get the Most Out of Your Facebook Ads Campaign – Part 1

How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps. The goal is for

MGR – Amazon Weekly News – November 12, 2019

MGR Amazon Weekly Update | November 12, 2019 Top News This Week China’s “Black Friday” Was Yesterday, Alibaba Did Over $38 Billion in Sales Yesterday was Single’s Day in China, the equivalent to Black Friday in the US. For reference, last year’s US Black Friday and Cyber

Hotel Industry Direct Booking Summit: Five Things We Learned

Original article by Rob Funnell What’s on the mind of hoteliers as we look ahead to 2020? As the leading event for hoteliers around the world seeking to drive online bookings, the Direct Booking Summit provides attendees with a rare glimpse of not only where the industry is right

PPC Study – 2019 Google Ads Industry Benchmarks – Search & Display Ads

The following article is based on a case study completed by Wordstream, a company that develops Search Marketing Software for PPC advertisers.  MGR utilizes WordStream tools synced-up with Google Ads and Bing on a regular basis to optimize our clients PPC campaigns. I strongly recommend that you

MGR – Amazon Weekly News – November 6, 2019

MGR Amazon Weekly Update | November 6, 2019 Top News This Week Introducing Amazon Attribution, Finally Brands Can Accurately Track Amazon ROI Across All Marketing Channels FINALLY! The feature that we as a marketing firm and many brands have wanted for YEARS is here at last. Amazon

Your Digital Marketing Advertising Checklist

If you’re relatively new to digital marketing or simply would like to have a single source of information to follow while you create your first advertising campaign, the list below is just for you.  Follow these basic steps and you’ll be be ready to develop new campaigns

MGR – Amazon Weekly News – October 28, 2019

MGR Amazon Weekly Update | October 28, 2019 Top News This Week Amazon Reports Q3 Numbers, and They Are Not Good Amazon reported a YoY increase in revenue, generating $70 billion. But, their profits were a major disappointment, bringing in just $2.1 billion, down 28% from Q3