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8 Ways to Increase Your Landing Page Conversion Rate

If you’re actively marketing your products and services, I’m sure maximizing your conversion rate is one of your top priorities.  The bottom line is that in order to “sell more” online, you either find ways to increase your website traffic, or you figure out how to increase

Infographic – Five Marketing Tools to Build Your Brand

As a follow up to “Five Marketing Tools that Will Help You Build Your Brand“, we’ve created the infographic below that anyone can use for their own marketing purposes.   Happy Marketing! If you have any questions, you can always contact me directly or our expert team at

Six Easy Ways to Boost Your Online Marketing

Sometimes, it just take a little bit of extra effort or a minimal adjustment to your existing setup to get phenomenal results. When I’m racing my car, once my crew and I get it to performing well overall, all it takes is a minor tire pressure adjustment,

Five Marketing Tools That Will Help You Build Your Brand

Here are five easy-to-create and affordable online marketing tools that will help you promote your brand and acquire additional loyal customers without relying on third-party controlled marketing channels such as SEO or Social Media. You can also watch the video at the bottom of this article. Responsive

What is the Unique Advantage of Amazon’s Fire Phone?

Last week, Jeff Bezos, Amazon’s CEO unveiled the new long-anticipated smartphone, called the Fire Phone. The new phone looks similar to the iPhone and some other Android devices, however it comes fully loaded with features that will be loved by Amazon’s hard core fans, especially those who

How Facebook is Making Its Ads More Effective

Whether you’re a casual Facebook user or a Facebook Marketer promoting pages and offers for your clients, I’m sure you’ve heard how many experts have questioned the effectiveness of Facebook ads time and time again. Just a few months ago, this particular issue was making headlines when

6 Reasons to Consider Email Marketing (Again) as Your Primary Marketing Tool

Just recently, Epsilon presented its North American Email Trends and Benchmarks report for the fourth quarter of 2013.  The company saw a remarkable increase in email open rates compared to the same period in 2012. The analysis also found that a significant amount (62%) of new subscribers

10 Steps to Secure Your Smartphone

Imagine for a minute what would happen if you lost your smartphone or if someone stole it from you.  I can feel your heart skipping a beat right now.  I’m sure you would rather lose your wallet than your phone, right? What type of sensitive information is

Microsoft Releases Security Advisory that Impacts Internet Explorer

  If your company website includes Flash components, you may see a decrease in traffic in the coming days.  This is because Microsoft has no word yet on when a fix for a recently-discovered security flaw in Internet Explorer might be available.  The U.S. Department of Homeland

How to Calculate Your Return on Investment (ROI)

Marketing managers like to joke around saying that only half of their marketing is really effective, they just never know which half…  Well, that might be true, but one figure that we can absolutely quantify is our Return On Investment or ROI for a particular marketing campaign.