MGR News Archive
How to Build Your Brand – Effective Diversified Marketing Strategies
Anyone who follows the MGR Blog or works with our MGR Consulting Group marketing agency knows that we always advocate a well-diversified marketing strategy, no matter which industry or sector you’re in. I personally use the Multichannel Marketing graphic below all the time while discussing marketing options
Social Technology: From Business to Human
It’s a reality that technology changes our perception of things and, more recently, the way that we communicate. I’m a Generation X and thanks to that I’ve had the opportunity to experience the technological evolution throughout these last 30 years. I was one of those who lived
Five Ways to Improve Your PPC Campaign Performance
The following is based on a case study completed by Wordstream, a company that develops Search Marketing Software for PPC advertisers. MGR utilizes WordStream tools synced-up with Google AdWords on a regular basis to optimize our clients PPC campaigns. I strongly recommend that you download and review
The Many Hats of a Social Media Manager: 7 Steps to Improve Your Engagement.
It’s not about how many hats you wear but how you wear them. As a Social Media Manager for MGR Consulting Group, I’m constantly reading a variety of social media articles in search of inspiration, enlightenment and new experiences. I always seem to find something useful to apply
Google Penguin 3.0 – What You Need to Know
As some of you in the SEO community may have heard, Google launched its 6th PENGUIN release – The first so far after more than a year from the last Penguin Update. Today, Penguin roll out is always anticipated especially by those whose websites got hit from
5 Keys to Employee Satisfaction
Socializing at work can be challenging at times, specially when we spend so much time at work. But we learned to deal with socialization at earlier stages in our lives. For instance at school where we made our best, and even lifelong friendships, where we probably met our first love
Working Remotely for a Better Lifestyle
Being able to live a lifestyle that allows me to work and keep up with all of my projects and business ventures no matter where I am in the world is critical for me. The idea of being tied up to a chair, a desk and a
Multi-tasking Vs. Single Tasking. Is It Better To Be Able to Multi-task or Is It More Effective to Tackle One Task at a Time?
I’ve always considered myself a proficient multi-tasker until recently when I started experiencing there were moments in which I was physically unable to focus completely on a certain task, or refocusing on another. So I thought it was time for a self-intervention and work on a new productivity
Money Can’t Buy You Friends, or Can It? The Art of AstroTurfing
They say that money can’t buy you friends but that doesn’t apply strictly when it comes to social platforms. It is true though that money might not buy you true-from-the-heart friends, but it might buy you others that could help boost your popularity. That is, if you are really interested in becoming popular.
5 Common Mistakes to Avoid When Using AdWords
Managing successful AdWords campaigns today is far from setting up the initial campaign and simply “letting it run its course.” On the contrary, successful AdWords campaigns will require frequent testing and monitoring of the campaign results to obtain the best results. But just as important as knowing