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Website Design Trends for 2015 and Beyond

The Web is a highly dynamic environment. Things change fast, and often in huge and unexpected ways. If you are working in the online sphere, you should learn how to adapt, manage and even instigate change if you don’t want to be left behind by the competition.

Optimizing Videos for SEO – 5 Tactics You Should Implement

When it comes to online marketing, SEO or search engine optimization remains king. Even though the dynamics of SEO have changed greatly through the years (especially with Google regularly releasing updates that the SEO community has to adapt to), it remains the most powerful strategy for businesses

What Google’s New Mobile Search Algorithm Means for Your Website

Here’s yet another proof that mobile usage patterns are taking over the Web: Google will now favor mobile-friendly sites with its search algorithm. And if your website still looks insanely wrong on any mobile device — from smartphones to tablets — you’re in for a rude search

Why I Enjoy Google+ So Much and You Might Too

I admit that when I started using Google+, out of curiosity and as part of a Social Media training program that I set for myself, I was lost and confused. I didn’t know how and where to start. By default, everyone who owns a Gmail account, which

How to Reduce Shopping Cart Abandonment Rates

If you own an online eCommerce business, you already know that shopping cart abandonment is one of the main challenges affecting your online sales and overall revenues. As much progress as we’ve made over the years with technology and adjusting to online customer habits, when it comes

The Path to Discovering Lifestyle Freedom

When you do what you fear most, then you can do anything. ― Stephen Richards There are situations that can change our lives when we least expect it. The time to move on comes in the form of a person that gets the best out of us.

How to Elect S Corporation Tax Treatment for Your LLC

When you’re ready to set up your new company, you will learn about several factors to consider such as liability protection, simplicity of the process, number or shareholders, and tax treatment among others. As far as the simplicity of the process and ongoing requirements, in comparison with

Social Media Is Not Free But It’s Not as Expensive as You Think

Social Media is a Marketing tool and Marketing costs money. Social channels act as Advertising tools, and Advertising costs money. And on top of this, Social Media is all about popularity and popularity has a price. A few years ago when social channels started experiencing growth and

Google Reinforces Mobile Design as a Ranking Factor

If you follow Search Engine forums, you might have noticed the growing buzz around Google’s upcoming algorithm update which is going to affect the mobile searches. The first step toward this change was made on the 18th of November 2014, when Google posted this announcement about adding

A Look Back in History: Two Decades of Social Media

I’m a twentieth-century woman and my social networking history dates back to the year 1994. It all began in college… I was first introduced to Hotmail while studying Marketing and Advertising. Internet was really popularizing by then so after setting up my first email account I was soon