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Balancing SEO and User Experience in Your Web Page Design

When people say that balancing SEO and User Experience is an impossibility, remind them that search engines are so much more intelligent and sophisticated now than they used to be when this belief was first spouted. These days, it is definitely possible for your website to have

Double Up Your Protection Against Hackers with These Tips

Those of you who know me, know that my laptop and I are inseparable buddies. We work together, travel together and play together. My mobile lifestyle also means that I rely on Wi-Fi and hotspot connections quite a bit. In fact, nowadays, it’s customary for a lot

7 Ways to Optimize Your Website for Better SEO Results

It doesn’t matter if your website has jaw-dropping design and that it features amazing content. If it’s not being found, then you’re not getting any qualified traffic. And if it’s not getting any qualified traffic, then it might as well not exist. One of the best ways

8 Simple Tips to Improve Your AdWords Campaign

If you have been running a website for your business for quite some time, then you’ll know how important your Google AdWords campaign is to its overall success. Google AdWords is a service that focuses primarily on keywords; when people type specific keywords into the search engine,

Understanding How the Stock Market Works

The recent stock market correction has been dominating the headlines over the past few days.  Words like “market volatility,” “market sell-off,” and even “recession” are now back at the top of Google searches.  But let’s take a few minutes to dissect the recent events and understand what’s

Understanding YouTube Analytics – What Each Metric Is Telling You

You’ve decided to take advantage of the popular video sharing site YouTube in aid of your marketing efforts. Now, you just need to know if your efforts are actually working. Enter YouTube Analytics. Not only will it allow you to find out who’s watching your videos, but

Homecoming at Cal Berkeley

Time to show your school spirit! University of California Homecoming season will be here soon and this year’s events are expected to be some of the best yet! Parents and Alumni can take part in a variety of special programs on campus, including viewing an exciting Cal Bears football game at the

Top Advantages of WordPress Over Its Counterparts

Before you can even talk about the advantages of responsive design, search engine optimization and social media marketing, you need to have a website built for your business. In building a solid online presence for your company, you need to have a website which will serve as

7 Ways to Increase Your Shopping Cart Conversion Rate

In this technologically advanced day and age, you are no longer required to go through the lengthy process of securing a physical location to use as a store for the products you mean to sell. Everything can be done on a laptop with a steady Internet connection

Maximize Your Business Profits by Choosing the Right Clients

“All clients are equal but some clients are more equal than others.” Okay, this is not quite what George Orwell wrote in his book “Animal Farm” but I’m pretty sure, if he owned a design agency today, he would have said something similar to that. Clients are