MGR News Archive
Bigger is Better – When Banner Ads Size Matters
Bigger is not necessarily better. But when banner ads size matters, more often than not, you cannot go wrong with a larger banner. But what should your banner ads size be? That’s a tricky question to answer considering the fact that the digital publishing industry is constantly
Nine Easy Tips to Protect Your Identity from Hackers
It’s seems like not a day goes by without a major corporation, hotel chain, bank or retail store being the subject of an attack by some anonymous hacker group from a country, at least in theory, less technologically advanced than the US. It almost makes you think
All You Want to Know About SEO and Never Dared Ask
There’s this line in the movie “Crouching Tiger, Hidden Dragon” uttered by Master Li Mu Bai (played by Chow Yun Fat) to Yu Shu Lien (played by the beautiful Michelle Yeoh), which was something like: “The hands of a Shu Tao master, how I longed to touch,
5 Tips and Tricks From Google Analytics Professionals
Google Analytics may seem pretty easy and straightforward to use, but many people fail to optimize the full service it provides. To become a smarter GA user, heed the following tips and tricks from Google Analytics professionals. 1. Take advantage of helpful but commonly underutilized features such
The Art of Delegation Through Empowerment
“It is amazing what you can accomplish if you do not care who gets the credit.” Harry S. Truman Picture the USS Santa Fe: a submarine that runs on nuclear power and the work of more than a hundred sailors on board. The territory and mission of
Remarketing Facts to Consider for Your Next Campaign
Some online marketers avoid remarketing due to the unfounded belief that it is ineffective or too intrusive. Contrary to these beliefs, remarketing, when used correctly, can provide plenty of benefits for your business. In fact, as far as our MGR Team is concerned, when used in conjunction
How To Make Search Engines Love Your Blog
Blogging is one effective way to reach out to your customers and put your personality across. A blog is also a fantastic destination for customers to see what’s going on with your business. Suffice it to say, it’s an online marketing strategy that can make your website
10 Happiness Habits You Can Implement Today
Ahh… the pursuit of happiness. If you’re a social media addict, you will feel like all of your friends are always happy and leaving a great life. In reality… well, not so much. If you happen to meet or talk with any of these same friends in
Landing Page Optimization – Separating Facts from Fiction
One of the most reliable strategies for boosting conversion rates is landing page optimization. When you make your landing pages really effective and targeted to your individual campaigns, you can enjoy an increase in sales, subscriptions, and other forms of beneficial engagement. The problem is, there are
How to Get the Most Out of Your PPC Campaign
6 Critical Elements of your Pay Per Click Campaign Structure Campaigns: Your main advertising campaign theme and where you allocate your budget Ad Groups: We divide your main campaign theme into more targeted audiences based on your own goals Keywords: Each ad group will include a list of 15-20 highly