YouTube Analytics – The Proof Is In The Data
If you decide to allocate a portion of your digital marketing budget to YouTube advertising, the next logical step is understanding YouTube’s own Analytics console. By the way, if you’re interested in learning about YouTube’s most recent ad formats (as of January 2020) you may want to Read More >>
A DTC Darling Dies, The Truth About Coronavirus, YouTube Makes Big Bucks – MGR Unplugged Podcast
Join Manuel Gil del Real and David Gil as they cover some of the major news and eComm headlines of the past week. Including a quick Oscars wrap-up, Coronavirus conflicting reports and the latest DTC victim of its own fate. Listen now on your favorite podcast platform: Read More >>
MGR eCommerce Edge Weekly | February 11, 2020
MGR eCommerce Edge Weekly | February 11, 2020 Top News This Week DTC Darling, Brandless, is Shutting Down: This is Why Strategy Matters In 2018, Brandless raised $240 Million in an attempt to create a minimalistic and affordable brand that sells everything from snacks to home Read More >>
All You Need to Know About YouTube Video Ads
It is no secret for online marketers that all major advertising platforms, from Facebook and Instagram to Google and YouTube, Amazon, etc. are constantly updating their ads formats, features, targeting and placement options and rates to engage the maximum number of visitors. In this article I will Read More >>
MGR eCommerce Edge Weekly | February 4, 2020
MGR eCommerce Edge Weekly | February 4, 2020 Top News This Week Macro View: As We Enter the Next Decade, Where is Commerce Going? Change in commerce is nothing new, eCommerce just happens to be the fastest growing shift right now. But, despite its rapid growth, Read More >>
Is Growth at All Costs Investment Coming to an End?
If you follow our MGR Unplugged Podcast, you’ve probably heard us talk a few times about the current “growth at all costs” trend that seems to be the mantra for the majority of venture-backed startups. This approach has been primarily based on increasing a company value through Read More >>
Super Bowl LIV Ads Review – What Made Us Laugh, Sad, and Everything in Between – MGR Unplugged Podcast
Join Manuel and David as we go over this year’s Super Bowl ads. The ones we loved, the ones that made us laugh, and the ones that simply, didn’t impress us at all. Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast For a quick list Read More >>
Super Bowl Ads Talk, Barstool Acquisition, is Goop Lab Secretly Brilliant? – MGR Unplugged Podcast
On the eve of this year’s Super Bowl, we talk about the big game ads, ads, and more ads. But first: Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Barstool acquisition now completed. Is the Ringer next? SuperBowl Ads Chat. And the cost to Read More >>
MGR eCommerce Edge Weekly | January 28, 2020
MGR eCommerce Edge Weekly | January 28, 2020 Top News This Week Trade Deals and Pandemics: Latest on How China Will Impact Your Business There are two major developments over the last two weeks in China, a new trade deal with the US, and the outbreak Read More >>
Google’s New Way to Shop, Netflix Keeps Growing, and Facebook Gets a Facelift – MGR Unplugged Podcast
In this episode of MGR Unplugged, Manuel and David cover some of this week’s tech and eCommerce related news, and we even disagree on a few of the topics. Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Google’s new commerce plays: according to a blog Read More >>